If you’ve ever watched one of those DVDs of babies playing with toys to classical music and thought, “Y’know, this would be a lot better with dreidels and ‘Maoz Tzur,’” then you’re not the first. When this thought occurred to Rob Wolf, he took his experience in photography and video editing, borrowed some playful toddlers from his friends and family, and, along with his own children, put together OyBaby in 2003. That light-bulb moment grew into multiple volumes that sold over 100,000 copies worldwide, making Rob and his photographer wife, Lisi, Jewish household names.
But Rob is no one-hit wonder. In fact, he’s been using his creative genius for several years now to broaden Microsoft’s presence on social media. Rob took to social media early on and combined his experience in marketing and sales to help the high-tech giant connect to people directly on Facebook, Twitter, Instagram, and most recently, Tumblr. “I have the best job in the company,” Rob says, and he’s probably right.
Rob foresaw in his late teens how technology was going to change the world and landed a job in his neighborhood computer store in Cleveland, Ohio. It wasn’t glamorous, but that led him to intern at Apple during his undergraduate years at Washington University in St. Louis. Later, he landed a job at Microsoft.
When Rob moved to the Puget Sound area back in 1995, one of the first things he did was join the Stroum Jewish Community Center. “I was new in town, and it was a great way to meet people,” he says. “Being a part of the local community is only natural.” Within two years of moving to the region, Rob met his wife and married into the huge and loving Mezistrano family.
While orders for OyBaby still come in occasionally, Rob now devotes more free time to helping out the SJCC, where he serves as a board member. “I’m trying to provide a point of view that’s based on my experience in social media and as a parent and help steer the organization into the future,” he says. Another hobby is assisting his wife with her photography. “Working with her and helping out is one of life’s greatest pleasures,” he says, “whether it be just holding a light reflector, operating the camera, or something more involved — even when we’re on vacation.”