Space, the final frontier.
To boldly go where no avocado toast has gone before.
On February 28, a group of students from Seattle Academy launched the first avocado toast into space. Or at least really high up in the air.
“My crew wanted to do something that no one had ever done before, so we thought about a trendy topic that people might talk about,” says senior Josh Jaffe, who came up with the idea as part of his “Innovations” class assignment to launch a high-
altitude balloon into space.
Over the course of six weeks, Jaffe’s crew, which included three other Jewish students, designed a contraption of three PVC pipes attached to two large helium balloons. A Styrofoam box in the middle held a GPS tracker, two GoPro cameras, sensors, and the avocado toast in a container. The aptly named Meet the Moon restaurant in Leschi supplied the slice.
Merging technology, social media, and hipster bites, Jaffe, who led his team’s media strategy, amassed 723 followers on Instagram using the handle @Avocado
Aviation. He also designed posters and a photo wall where students could upload pictures for a chance to win a gift certificate to a restaurant. “People are doing so many cool things nowadays, but sometimes there’s not a lot of coverage about it,” he says.
The group successfully launched and live-streamed the balloons carrying the avocado toast from Moses Lake. It was in the air for 13 hours and ascended to about 89,000 feet, landing in Idaho’s Coeur d’Alene National Forest on March 1. Two Seattle Academy alumni from Spokane spotted it high up in a tree. Jaffe had such a sense of accomplishment from the project that he is considering a career in civil engineering. (And yes, his team got an A.)
“There’s a bunch of metaphors you can make about it,” says Jaffe about a Jewish angle on the project. “Sending avocado toast to space is like sending avocado toast to God.”